Corner Kids Apparel – Case Study
Corner Kids Apparel is a rising lifestyle brand focused on bold identity, youth culture, and expressive everyday wear. They needed a full content package to launch their new apparel line—something that would give the brand a polished, cohesive look across all digital platforms and provide enough assets to sustain multiple campaigns.
AP Media Company was brought in to lead the creative direction, product photography, model lifestyle shoot, and a full suite of short-form videos for social media and marketing.
The Objective
Corner Kids Apparel needed content that would:
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Showcase the craftsmanship, colors, and textures of each item
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Highlight the personality and playfulness of the brand
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Give them enough photo and video content for months of consistent posting
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Elevate the brand image ahead of multiple apparel drops
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Create a professional but fun visual identity that reflects the brand’s culture
Our goal: build a fully reusable content library that hits product, lifestyle, and social-media needs all at once.
Our Approach
Product-Only Session
We captured the new apparel line with:
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Clean, detailed product shots
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Close-ups of texture, stitching, branding elements, and tags
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Flat-lay compositions showcasing complete outfits
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Minimalistic setups to keep the focus on the clothing
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Color-accurate lighting for consistent online representation
This session created the foundational visuals for e-commerce, lookbooks, and promotional graphics.
Lifestyle Shoot With Models
Next, we brought models in to show the apparel in action:
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Natural, playful posing that matches the brand’s energy
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Full-body and mid-shot portraits
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Real-world environments to highlight everyday wearability
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Editorial-style compositions for social media and campaign use
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Art direction to keep color palettes and brand tone consistent
This shoot elevated the collection from “product” to “culture,” giving Corner Kids Apparel a recognizable visual identity.
Video Deliverables
We produced 10 short-form videos crafted specifically for TikTok, Instagram Reels, and paid ads:
Video themes included:
Apparel highlights for individual pieces
Fast-cut transitions showcasing multiple products
Model walk-throughs
Textured close-ups for ASMR-style content
Outfit breakdowns
Behind-the-scenes moments to strengthen brand relatability
Each video was optimized for vertical formats and built to stop the scroll with quick pacing and modern editing.
Impact
Corner Kids Apparel walked away with a complete content toolkit ready for:
Website launches
Social media rollouts
Email campaigns
Seasonal promotions
Paid ad creative
Lookbooks & printed materials
The brand now has enough high-quality visuals to support multiple drops and maintain consistent engagement online, without needing additional content for months.